The people behind the pillars.

Strategic collective intelligence driving modern marketing impact through collaborative multidisciplinary expertise.

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Christina Thirion

Co-Founder • Creative & Social Strategy

A marketing professional with a strong foundation in strategic execution and brand development. Graduating Cum laude with a BCom in Marketing and Management Sciences from IMM Graduate School, with a major in Project Management, Christina brings both academic excellence and real-world experience. Known for her exceptional organisational skills, attention to detail, and ability to translate strategy into seamless execution, she is passionate about delivering high-quality results that drive meaningful growth.

Social StrategyContent IdeationBrand IdentityCreative Direction

Abigail Oxley-Oxland

Co-Founder • Strategy & Client Growth

A dynamic marketing strategist with a passion for building impactful and results-driven campaigns. She holds a BCom in Marketing and Management Sciences from IMM Graduate School, majoring in Project Management. Abigail approaches every project with enthusiasm and a commitment to going above and beyond. Her strength lies in seeing the bigger picture while carefully crafting the steps needed to achieve it, ensuring every brand she touches is elevated with intention, sophistication, and measurable impact.

StrategyAnalyticsClient ManagementGrowth Planning

David Oxley-Oxland

Co-Founder • Strategy, AI & Business Development

David is a CA(SA) and has a Bachelor of Business Science degree from UCT with honours in Finance and Accounting. A visionary leader with 26+ years in senior financial services roles in the UK, Germany and Hong Kong and 10+ years experience in app and product development.

Highly AnalyticalStrategicFull-stack AI InnovationStrong Execution

Lara-Erin Lowe

Marketing Professional

A BCom Marketing & Management Sciences graduate who brings a strong blend of creative insight and practical experience in digital marketing. With a background in executing digital campaigns and managing social media accounts across diverse industries including luxury brands, beauty, travel and law firms, Lara is passionate about crafting visually compelling content that aligns with brand strategy.

Digital CampaignsSocial MediaCreative DesignBrand Strategy

Colleen Barr

Head of Sales

With a postgraduate qualification in Marketing and over 16 years of experience in pharmaceutical sales, marketing and advertising, Colleen brings strategic expertise and strong leadership. Her extensive background in FMCG, digital media and agency environments has given her a sharp understanding of consumer behaviour, brand positioning and performance-driven sales strategies.

Sales LeadershipFMCG StrategyClient PartnershipsDigital Media

Jade Rubin

Marketing Professional

Creative Director at Nspire Media, currently pursuing a BA in Law at UCT. Jade combines strategic insight with creative excellence, translating brand vision into refined, impactful design. With a specialisation in public relations and crisis management, she ensures brands are both visually elevated and thoughtfully positioned.

Creative DirectionBrand DesignPublic RelationsCrisis Management

Luke van Wyk

Marketing Professional

BCom in Marketing and Management Sciences from IMM Graduate School. Luke brings attention to detail, adaptability and a results-driven approach to campaign execution. Passionate about staying ahead of industry trends and contributing to campaigns that deliver meaningful impact.

Campaign ExecutionMarketing StrategyConsumer Behaviour

Karl Steen

Marketing Professional

Karl combines creative thinking with a strong foundation in client engagement and digital strategy. With experience across social media marketing, content creation and sales development, he bridges the gap between creative marketing and measurable business outcomes. Known for his adaptability and strong work ethic.

Content CreationDigital StrategyLead GenerationSales Development

Ready to work with our team?

Experience the difference of a strategic collective focused on your long-term growth.

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